React on Tour

Video series of entrepreneurs working in the circular economy

Filmmaker Julian Philbert and program maker Rutger de Rijk embarked on a train journey through Europe to discover inspiring stories of circular entrepreneurs.

They delved into the world of these entrepreneurs, discussed how waste can regain value, and explored the opportunities and challenges of running a sustainable profitable business.


In this episode, we meet Irene, a young designer who is revolutionizing sustainable design with her innovative biomaterial products. Join us to explore Irene's biomaterial journey, from the inspiration behind her sustainable design to the challenges she faces as a circular entrepreneur.

Whether you're a designer, entrepreneur, or simply passionate about sustainable travel and biomaterials, this episode is sure to inspire you. So grab a seat and come ride the rails of sustainability with us, as we explore the exciting world of circular entrepreneurship!

Exploring Biomaterials with Circular Designer Irene Segarra

In this episode, we meet Sharon Keilthy, a management-consultant turned impact entrepreneur. Sharon's entrepreneurial journey began when she couldn't find sustainable toys for her daughter, so she decided to start her own eco-friendly toy store. Join us in this episode as we delve into Sharon's inspiring journey, from the challenges she faced to the sustainable alternatives the toy industry can and should offer.

This episode is relevant to everyone - whether you're a parent seeking sustainable toys for your child, an aspiring entrepreneur, or someone who is passionate about sustainable travel and innovative solutions. So, hop on board and join us in exploring the fascinating world of circular entrepreneurship!

Making Toys Sustainable with Sharon Keilthy

In this episode, we meet Matea, a Slovenian fashion designer. By only working with sustainable and circular materials she is trying to turn the fashion industry upside down. Watch the episode, learn from her dedication and unique perspective and get inspired by the amazing pieces you can make from materials you didn’t know the existence of!

Whether you're a fashionista, an entrepreneur, or simply passionate about sustainable travel and the circular economy, this episode will surely inspire you. So grab a seat and come ride the rails of sustainability with us, as we explore the exciting world of circular fashion!

Making the High-End Fashion Industry Sustainable with Matea Benedetti

In the third episode we follow the inspiring journey of Natan Jacquemin, an ambitious entrepreneur who left Belgium to study in Portugal. There, he discovered the incredible potential of producing mushrooms from coffee waste.

In this video, we witness his daily routine and learn how he built a profitable business that promotes a waste-free world. Watch as Natan turns something that nobody wants into something that everybody needs.

Making Mushrooms out of Coffee Waste with Natan Jacquemin

Joining the circular e-bike revolution of Tiemen ter Hoeven & Roetz Bikes

In this fifth episode, we meet Tiemen, a visionary circular entrepreneur who is revolutionizing the bike business. Discover the truth about bike waste. In the Netherlands alone, one million bikes are discarded each year, with an additional 500,000 e-bikes on the way. Roetz Bikes steps up to the challenge by transforming waste into innovative bicycles and extending the lifespan of e-bikes.

Whether you're a fan of sustainable businesses, a circular economy enthusiast, or simply passionate about eco-friendly bikes, this episode is sure to ignite your inspiration.

Client

Impact Hub Amsterdam

Production Company

Reframe

Cast

Irene Segarra

Sharon Keilthy | Jiminy Eco Toys

Natan Jacquemin | NÃM Mushrooms

Matea Benedetti | Benedetti Life

Tiemen ter Hoeven | Roetz Bikes

Crew

Ambassador & Producer - Rutger de Rijk

D.O.P. - Reframe

Director - Reframe

Editor - Reframe

Delivery

5 episodes | 1 trailer

Founding Partners

Impact Hub Amsterdam

Impact Hub Lisbon

Impact Hub Madrid

Step Institute

Rediscovery Centre

Supporting Partners

Interrail

Nudie Jeans

Young Impactmakers

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Birds, Bees & Business